Throughout history successful leaders have used finely honed tools of influence to practice persuasion. This course defines the patterns of influence which leaders use to act as agents of change – timeless patterns which continue to work across industries, societies and cultures. By the close of this program, you will be able to:

• Identify and deliver seven universal patterns of influence used in all successful sales and marketing campaigns.
• Identify and utilize your client’s preferences so that they do much of the work of persuasion themselves.
• Shift people from their prejudices to their preferences.
• Build the foundation of rapport with employees, peers, and constituents to build and maintain influence